\u2022 The majority of consumers are of the opinion mobile-optimized sites run faster than non-mobile-optimized sites.
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\n\u2022 54% of consumers believe it is easier to find information on mobile-optimized sites.<\/p>\n
\u2022 37% of consumers are more likely to purchase on a mobile-optimized site.<\/p>\n
\u2022 27% of consumers will leave a site if it isn\u2019t a mobile-optimized site.<\/p>\n
If you\u2019re still not convinced, below are a few other reasons to consider having a mobile-friendly site.<\/p>\n
It\u2019s what people want.<\/strong><\/p>\n Consumers are accessing websites from their mobile devices and tablets more than they are through their laptops and desktops. If your site isn\u2019t mobile-friendly it won\u2019t display properly on consumers\u2019 smartphones, which will drive away potential customers from your business. Phones have smaller screens and will often alter images and text from regular sites so make sure to have a responsive website. This means your website will resize itself for best viewing depending on the device\u2014phone, tablet, laptop\u2014that is trying to access your site. Be sure to also have touchscreen navigation for mobile and tablet devices.<\/p>\n You can (and probably will) lose business.<\/strong><\/p>\n If the above stats aren\u2019t proof enough, let\u2019s look at this from a different angle. Consider your competitors. If their sites are mobilized and offer easy navigation, purchasing options and images\/text that display nicely on the mobile platform, why would consumers look at your outdated site when they can surf an updated one? You want to make a consumer\u2019s experience on your website user-friendly on a variety of devices, especially mobile. Good user experiences equals potential customers.<\/p>\n Google isn\u2019t going to deal with your mobile-unfriendly website.<\/strong><\/p>\n Google\u2019s goal is to increase all web traffic, including mobile, and it recognizes that people don\u2019t just surf the internet on their computers anymore. If your site isn\u2019t mobile-friendly it can lead to unhappy user experiences, and Google doesn\u2019t want to be a part of that. As a consequence, Google will be less inclined to display your website as a legitimate search result on mobile devices, which can be bad for your business since Google is the largest search engine in the world and more consumers are searching on mobile than ever before.<\/p>\n