{"id":1554,"date":"2015-03-10T01:51:15","date_gmt":"2015-03-10T01:51:15","guid":{"rendered":"https:\/\/wendevs.com\/gofortress\/?p=1554"},"modified":"2022-07-18T18:04:07","modified_gmt":"2022-07-18T18:04:07","slug":"blog-instagram-instabrand","status":"publish","type":"post","link":"https:\/\/wendevs.com\/gofortress\/blog-instagram-instabrand\/","title":{"rendered":"Instagram = Instabrand"},"content":{"rendered":"<p>Participating in social media is a must for building brands these days, and while Facebook and Twitter are the common platforms to partake in, Instagram is on the rise as a major tool for where social media users spend a significant portion of their time.<\/p>\n<p>People don\u2019t access the internet the same way they used to 10 years ago. With mobile media surpassing online media consumption for the first time, most mobile media activity comes through an application. And the data specifically surrounding the Instagram app is staggering.<img decoding=\"async\" class=\"mce-hs-more\" style=\"height: 20px !important;\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-mce-placeholder=\"\" \/><\/p>\n<p>According to an\u00a0<a href=\"http:\/\/www.fastcompany.com\/3032848\/the-future-of-work\/nofilter-necessary-why-any-brand-can-and-should-harness-the-power-of-inst\" target=\"_blank\" rel=\"noopener noreferrer\">article<\/a>\u00a0in Fast Company, there are over 100 million active users, 1.6 billion likes, 40 million uploaded photos and 20 billion shared photos\u00a0<strong>per day<\/strong>\u00a0on Instagram. If your business is targeting millennials, the numbers are even better since Generation Y smartphone users spend an astonishing 439 minutes per month on the photo app.<\/p>\n<p>So the question is why is Instagram so popular? The answer is simple: Instagram is an easy and convenient way to share stories, reactions and experiences through photos. For businesses, it\u2019s a way for consumers to window shop\u2014to get a taste of your brand\u2014and easily share your products and services with others. In other words, Instagram is unique to other types of content because it visually highlights storytelling. Not to mention, Instagram has a newsfeed similar to Facebook\u2019s, but the photo app\u2019s is even better since 100% of Instagram posts appear on a consumer\u2019s newsfeed whereas Facebook\u2019s feed doesn\u2019t necessarily show all the posts on a page a fan follows. Instagram also has the benefits of Twitter with the use of hashtags to target brands to people who are interested in your specific market instead of wasting efforts on those who are indifferent.<\/p>\n<p>As Instagram continues to rapidly grow\u2014there were 50 million new members in the app\u2019s first six months, 200 million users in 2013 and 300 million users in 2014\u2014the key lesson to take away is if you\u2019re not on Instagram, you\u2019re missing out on a valuable marketing opportunity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Participating in social media is a must for building brands these days, and while Facebook and Twitter are the common platforms to partake in, Instagram is on the rise as a major tool for where.<\/p>\n","protected":false},"author":5,"featured_media":2931,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[169],"tags":[140,147,118,127],"class_list":["post-1554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-branding","tag-instagram","tag-marketing","tag-social-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/wendevs.com\/gofortress\/wp-json\/wp\/v2\/posts\/1554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wendevs.com\/gofortress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wendevs.com\/gofortress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wendevs.com\/gofortress\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/wendevs.com\/gofortress\/wp-json\/wp\/v2\/comments?post=1554"}],"version-history":[{"count":2,"href":"https:\/\/wendevs.com\/gofortress\/wp-json\/wp\/v2\/posts\/1554\/revisions"}],"predecessor-version":[{"id":5053,"href":"https:\/\/wendevs.com\/gofortress\/wp-json\/wp\/v2\/posts\/1554\/revisions\/5053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wendevs.com\/gofortress\/wp-json\/wp\/v2\/media\/2931"}],"wp:attachment":[{"href":"https:\/\/wendevs.com\/gofortress\/wp-json\/wp\/v2\/media?parent=1554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wendevs.com\/gofortress\/wp-json\/wp\/v2\/categories?post=1554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wendevs.com\/gofortress\/wp-json\/wp\/v2\/tags?post=1554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}