![\"email-marketing\"](\"http:\/\/cdn2.hubspot.net\/hubfs\/435306\/images\/email-marketing.jpg\")
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Email marketing, if done correctly, is a great way to reach new audiences and potential customers online. But like any marketing campaign, understanding the pros and cons of email marketing can mean the difference between successful and failed campaigns. Below are the good and bad sides of email marketing.<\/p>\n
Brand awareness<\/span><\/strong>\u00a0\u2013 Consistent email marketing helps consumers remember who your brand is. This can result in consumers sharing your material if they think it\u2019s good, which further promotes your brand, and it helps people to recall your brand when they are ready to make a buying decision.<\/p>\n Easily share information and advertise<\/span><\/strong>\u00a0\u2013 Email marketing allows you to share content that demonstrates your knowledge and expertise in your specific industry or field, but it also gives you the opportunity to promote a new product, service or limited time special offer.<\/p>\n Open, targeted dialogue<\/span><\/strong>\u00a0\u2013 Email marketing creates the opportunity to build conversations around topics consumers are interested in. Because opt in\/out services are available in email campaigns, people who are genuinely interested in your products will receive your emails and you\u2019re able to build targeted campaigns around this group.<\/p>\n Fast to produce<\/span><\/strong>\u00a0\u2013 Email marketing campaigns don\u2019t require the hours of design and printing time direct mail campaigns can take with the variety of free or low cost email design service sites out there.<\/p>\n Difficult getting attention<\/span><\/strong>\u00a0\u2013 It\u2019s very much possible that your marketing email may never be opened by consumers. Bulk emailing programs are unpredictable because your marketing email could be seen as unimportant and be deleted or caught in the spam folder and never be seen by consumers.<\/p>\n Bad reputation<\/span><\/strong>\u00a0\u2013 Unsolicited emails can leave a bad taste in a consumer\u2019s mouth and make a person consider your company less than reputable. If everyone on your list hasn\u2019t opted in or if unsubscriber requests aren\u2019t taken care of immediately, your company\u2019s image can be tarnished.<\/p>\n Relevance<\/span><\/strong>\u00a0\u2013 Sending relevant information to a large group of people is difficult to accomplish. Consumers want quality information that is pertinent to them. If there isn\u2019t a clear and appropriate call to action based on your targeted group, they\u2019ll move on to the next email.<\/p>\n Content planning requires time and thought<\/span><\/strong>\u00a0\u2013 From the body content and call to action to even the email\u2019s subject line that gets people to click on the email, creating quality content that consumers are interested in is very time consuming.<\/p>\n So there you have it. Like any marketing campaign, there are pros and cons to email marketing that should be considered before planning an advertising strategy. But if you do it right, email marketing can be very effective.<\/p>\n","protected":false},"excerpt":{"rendered":" Email marketing, if done correctly, is a great way to reach new audiences and potential customers online. But like any marketing campaign, understanding the pros and cons of email marketing can mean the difference.<\/p>\n","protected":false},"author":5,"featured_media":2931,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[169],"tags":[140,162,118],"class_list":["post-1599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-branding","tag-email-marketing","tag-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/wendevs.com\/gofortress\/wp-json\/wp\/v2\/posts\/1599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wendevs.com\/gofortress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wendevs.com\/gofortress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wendevs.com\/gofortress\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/wendevs.com\/gofortress\/wp-json\/wp\/v2\/comments?post=1599"}],"version-history":[{"count":7,"href":"https:\/\/wendevs.com\/gofortress\/wp-json\/wp\/v2\/posts\/1599\/revisions"}],"predecessor-version":[{"id":5083,"href":"https:\/\/wendevs.com\/gofortress\/wp-json\/wp\/v2\/posts\/1599\/revisions\/5083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wendevs.com\/gofortress\/wp-json\/wp\/v2\/media\/2931"}],"wp:attachment":[{"href":"https:\/\/wendevs.com\/gofortress\/wp-json\/wp\/v2\/media?parent=1599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wendevs.com\/gofortress\/wp-json\/wp\/v2\/categories?post=1599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wendevs.com\/gofortress\/wp-json\/wp\/v2\/tags?post=1599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Cons:<\/strong><\/h4>\n