![\"headlines2\"](\"http:\/\/cdn2.hubspot.net\/hubfs\/435306\/images\/headlines2.png\")
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Not necessarily true (although we think so), but you must have believed it if you’re reading this.<\/p>\n
Whether you\u2019re looking to come up with an awesome blog post title or email marketing subject line, you need to be able to write headlines that get clicked (draw people in) and shared (spread the word) or your content marketing won\u2019t go anywhere.
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\nBad headlines unfortunately mean irrelevant and unshareable content, even if you\u2019ve written a great article. And irrelevant and unshareable content means lower web traffic. In order to avoid all of this, it\u2019s important to know the three keys to writing a clickable headline that result in shareability and higher web traffic. Luckily they all start with the letter C to benefit your memory.<\/p>\n
Clear<\/strong>\u00a0\u2013 Whatever the subject matter, make sure the headline isn\u2019t misleading or manipulated. The last thing a reader wants is to be redirected. People don\u2019t like to click on one subject only to find out the piece of content is really about a different topic. Doing this not only angers your audience, but the chance of them sharing your content goes down to zero percent.<\/p>\n Candid<\/strong>\u00a0\u2013 Be straightforward in your headline. Let your audience know what you intend to talk about. Or if you\u2019re purposely being mysterious, make sure the headline reels the reader and correlates with the subject matter. Honesty is always appreciated and that\u2019s especially true when people are searching for interesting information on a particular subject.<\/p>\n Concise<\/strong>\u00a0\u2013 Shorter isn\u2019t always sweeter, but in the case of a headline, it is. According to some experts, writing headlines that are\u00a0six words<\/a>\u00a0are most successful.\u00a0With headlines, less is more.<\/p>\n For example, a better headline for this article that incorporates the 3 C’s would have been\u00a0“Clickable Headlines Are Clear, Candid, And\u2026”<\/strong>\u00a0It’s straightforward, honest, short and draws the reader in.<\/p>\n Have you seen a clickbait headline? If you’re not sure then look at our blog post headline. The short explanation about clickbait headlines is they go against the 3 C\u2019s. The clickbait concept uses overly catchy and sensational headlines to get a reader to click on the article, but often enough, the actual article content underwhelms or misleads a reader.<\/p>\n Here\u2019s an example:<\/p>\n
![\"clickbaitheadline\"](\"http:\/\/cdn2.hubspot.net\/hubfs\/435306\/images\/clickbaitheadline.png\")
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