{"id":2976,"date":"2021-11-04T20:17:43","date_gmt":"2021-11-04T20:17:43","guid":{"rendered":"https:\/\/wendevs.com\/gofortress\/?p=2976"},"modified":"2021-11-04T22:18:03","modified_gmt":"2021-11-04T22:18:03","slug":"rebranding-when-why-and-how","status":"publish","type":"post","link":"https:\/\/wendevs.com\/gofortress\/rebranding-when-why-and-how\/","title":{"rendered":"Rebranding: When, Why, and How"},"content":{"rendered":"

Defining Your Business From the Inside, Out<\/strong><\/h1>\n

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A rebrand is more than just a new look, it\u2019s an opportunity to make fundamental improvements to your business. Nothing great remains the same. If the times are changing, your brand should be, too.<\/span><\/p>\n

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Wear Your Heart on Your Sleeve<\/span><\/h3>\n

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How you look should be about who you are. If you don\u2019t know who you are, it will show in your brand. If you look at your brand and something feels off, take that as a sign that you need to revisit who you are.\u00a0<\/span><\/p>\n

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Your business is not the same as it was 10 years ago. By redefining your mission, vision, and values, you can reconnect with yourself and the people you serve. As a result, a rebrand will just make sense\u2014elements like a new logo, website, and mission statement will simply fall into place.<\/span><\/p>\n

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At Fortress, our new look was motivated by our new mission. When our mission changed, so did we. Our daily operations have improved, the way we interact with clients has changed, and how we view ourselves has evolved. A new logo and website is only an outward expression of that.<\/span><\/p>\n

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Nice to Meet You, Again<\/span><\/h3>\n

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Your brand not only represents you, but it represents your audience. If you fall out of touch with what your audience wants, you\u2019ll lose them. Once again, this is about more than just visual appeal. Your ability to connect with your audience ultimately comes down to your ability to serve them.<\/span><\/p>\n

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That means that a rebrand is also a great time to take a look at the services you provide with a magnifying glass.<\/span><\/p>\n

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