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How to Land International Marketing Jobs (From a South African Who’s Done It Twice)

How to Land International Marketing Jobs (From a South African Who’s Done It Twice)

TGTC Content Team 1 min read

In this episode of South Africa Tech Marketers, Herman Eloff, Chief of Staff at Turning Pro Podcast, shares his 16-year journey from crime reporting at a community newspaper to managing content for international brands. Now working on New York time from South Africa, Herman offers practical insights on transitioning to remote work and leveraging South African strengths in the global market.

Topics Discussed:

  • Evolving from print to digital journalism
  • Breaking into international remote work opportunities
  • Managing work across time zones
  • The value of South African talent in global companies
  • Using AI tools to enhance productivity
  • Balancing remote work flexibility with productivity
  • Financial considerations for remote workers

Takeaways:

  • Don’t obsess about reaching certain milestones by certain times – the job you want might not even exist yet.
  • Work with agencies that connect South African talent globally – they’ve already sold companies on our value.
  • Being South African is a superpower – our work ethic and English proficiency sets us apart internationally.
  • Remote work should fit into your life, not the other way around – focus on results, not hours at your desk.
  • Stay curious and embrace new tools like AI – use them to enhance your work, not replace it.
  • Build community with other remote workers – whether through co-working days or online networks.

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Global Admin • 4 min read
A Playbook for Global Marketing: How Elana Kroon Built a SaaS Career

In this episode of South African Tech Marketers, Elana Kroon, Senior Content Manager at Eat App, shares the real playbook for breaking into global SaaS marketing, scaling content with a lean team, and building a career in international tech—without ever leaving South Africa. Elana started her career as a journalist, chasing breaking stories and interviewing […]

TGTC Content Team • 2 min read
Why Therabody Completely Redesigned Their Packaging

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews John Solomon, CMO of Therabody. Therabody has transformed from a single percussion therapy device company (Theragun) into a comprehensive wellness ecosystem spanning performance, recovery, beauty, and everyday wellness. Under John’s leadership, the brand has evolved from targeting elite athletes and weekend warriors […]

Global Admin • 5 min read
How 700K Users Found HyperJar Through Word-of-Mouth, Not Ads

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Mat Megens, Founder of HyperJar. HyperJar is transforming how consumers manage their spending through behavioral psychology and gamified saving mechanics. Starting from a supply chain financing concept, the company evolved into a consumer spending app that helps people avoid debt and spend […]

Global Admin • 4 min read
From Drama School to Global Tech: Why South African Marketers Have an Edge

In this episode of South Africa Tech Marketers, we sit down with Gila Shapiro, Product Marketing Manager at Riverside FM, to explore her unconventional journey from drama student to global tech marketing. With experience at three international companies, Gila shares candid insights about breaking into remote work, leveraging South African strengths, and building a successful […]

TGTC Content Team • 2 min read
Google to IKEA: Digital Transformation in 180 Days

In this episode of ICONS, host Roman Kirsch interviews Barbara Martin Coppola, one of the most accomplished global marketing and digital transformation executives of our time. Barbara shares her playbook for scaling iconic brands globally, having led transformations at Samsung Korea, Google/YouTube, IKEA, and Decathlon. Her unique perspective comes from successfully navigating vastly different corporate […]

Global Admin • 4 min read
Growth Loops vs. Funnels: Popsa’s $1M Revenue Per Employee

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Nathan Levi, CMO at Popsa, a mobile-first “memory curation platform” that’s disrupting the traditional photo printing industry. Popsa has transformed a dated category dominated by web-first incumbents into a frictionless mobile experience, particularly appealing to an older demographic seeking beautiful photo products […]

TGTC Content Team • 5 min read
Reimagining Marketing Teams for AI: João Janes’ 4-Part Model

In this episode of The Future of Consumer Marketing, Brett Stapper interviews João Janes, Global VP of Marketing at Habyt. Habyt is disrupting the housing market by providing flexible living solutions that bridge the gap between short-term Airbnb stays and traditional long-term housing. Operating in over 20 cities worldwide, Habyt has become the leading player […]

TGTC Content Team • 4 min read
Natural Products: Breaking the “Doesn’t Work” Barrier

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Philip Freeman, CEO and founder of Murphy’s Naturals, a nationally distributed outdoor products brand that’s cracked the code on natural insect repellent. What started as a garage-based solution for Philip’s mosquito-sensitive wife has grown into a 50+ employee company manufacturing 85% of […]

Global Admin • 3 min read
Building Resilient Marketing Teams in a Remote-First World

 In this episode of The Remote CMO, John Schneider, CMO at Betterworks, shares his experience in leading a remote marketing team at a performance management platform focused on driving employee engagement and aligning teams with business outcomes. John discusses the challenges and strategies for managing remote teams during periods of significant change and uncertainty. […]

TGTC Content Team • 1 min read
How aware® Built (and Manage) Two Different Cultures

Michael Jones, VP of People at aware®, has mastered the art of scaling dual cultures within a single organization. As aware® grew from 10 to 30 employees while launching physical blood-testing locations across Germany, Austria, and the Netherlands, Michael discovered that building one unified culture across both digital headquarters teams and on-the-ground medical operations was […]

Global Admin • 5 min read
The Modern Uniform: How Jaanuu Turned Medical Scrubs Fashionable

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Sara Abitbol, VP of Marketing at Jaanuu, a premium scrub brand revolutionizing medical apparel. Sara shares how Jaanuu is transforming the traditionally uninspired medical uniform market through product innovation and fashion-forward design. Founded by a female physician tired of standard vending machine […]

TGTC Content Team • 4 min read
Marketing the Feeling, Not the Product: Feast & Fettle’s Playbook

In this episode of The Future of Consumer Marketing, Brett Stapper interviews Alon Rivel, CMO of Feast & Fettle, a meal delivery service focused on solving dinnertime fatigue for families. Unlike competitors who simply market food, Feast & Fettle positions itself as giving time back to busy parents. With a vertically integrated operation serving over […]

TGTC Content Team • 5 min read
Steven Sashen’s Guerrilla Marketing Campaign: 50K Bookmarks in Bookstores

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Steven Sashen, founder and Chief Barefoot Officer of Xero Shoes. Steven built a multi-million dollar footwear company from a simple DIY sandal kit after discovering barefoot running transformed his athletic performance. Starting with basic SEO tactics in 2009, Xero Shoes has grown […]

TGTC Content Team • 4 min read
Scaling a 50-Person Marketing Team — Patrick Buchanan [Lulus]

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Patrick Buchanan, Senior Vice President of Marketing at Lulus. Patrick shares how he’s building a brand focused on empowering women through authentic storytelling and community-driven marketing. From his early days in product placement working with celebrities like Zac Efron and Kobe Bryant, […]

TGTC Content Team • 4 min read
How Moment Built 4,000 Creator Partnerships Without Paying for Posts

In this episode of The Future of Consumer Marketing, Brett Stapper interviews Alec Ploof, Head of Growth at Moment. Moment began as a mobile lens manufacturer for iPhones before evolving into a curated marketplace for creators, selling everything from camera gear to digital products. After scaling quickly with investor funding, Moment strategically downsized from 50 […]

TGTC Content Team • 4 min read
Inside Fissler: a 180-Year-Old Brand’s Modern Marketing Playbook

In this episode of The Future of Consumer Marketing, our host Roman Kirsch interviews Thordt Clausen, Director of Global Marketing at Fissler, a 180-year-old premium cookware brand generating €750 million in revenue. From their headquarters in rural Germany, Fissler has achieved remarkable success in Asian markets, with Korea accounting for nearly 50% of their global […]

TGTC Content Team • 1 min read
Building for Fanatics: Hodinkee’s 2.5M Monthly Visitor Strategy

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Adam Schoenberg, Chief Marketing and Operations Officer at Hodinkee, the premier editorial destination for watch enthusiasts worldwide. With over 2.5 million monthly unique visitors, Hodinkee has established itself as the “New York Times for wristwatches.” Adam shares how the company evolved from […]

TGTC Content Team • 5 min read
Physical Brand Touchpoints Win in AI-Saturated Markets

In this episode of The Future of Marketing, host Andres Figueira speaks with Milda Bayer, VP of Marketing and GTM at Lepaya, a people development company serving enterprise clients like ING, Maersk, and L’Oréal. As the first marketing hire across multiple high-growth companies including Mollie Payments (now one of EMEA’s largest payment providers), Milda shares […]

Global Admin • 4 min read
How Every® Doubled Retention by Going Subscription-Only

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Casimir Rob, Founder and Managing Director of every®, a plant-based frozen meal subscription service. Launched at the beginning of the pandemic in March 2020, every® has evolved from an emergency meal solution to a transformative subscription service helping busy professionals maintain healthy […]

TGTC Content Team • 4 min read
The Power of Process: Scaling a Niche Agency Without Burnout

In this episode, Pabi shares how she turned a single referral into a fully booked business. We talk about building trust in sensitive industries, the agency systems that protect both client and creator, and why rest isn’t a reward—it’s a requirement. Whether you’re growing a service business, managing medical clients, or just tired of chaos-as-a-process, […]

TGTC Content Team • 1 min read
How SURI Cracked High-Consideration Consumer Marketing

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Mark Rushmore, Co-Founder of SURI (Sustainable Rituals). SURI is disrupting the $6 billion electric toothbrush market dominated by legacy players with 80% market share. Starting from a simple observation about plastic waste at P&G, Mark and his co-founder built a premium electric […]

Global Admin • 4 min read
“We Want Fans, Not Customers”: WeRoad’s Tribal Marketing Success

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Fabio Bin, CMO of WeRoad, one of Italy’s fastest-growing travel startups. WeRoad organizes group trips for millennials who don’t know each other, creating a unique solution to modern social isolation while revolutionizing travel experiences. Fabio shares how WeRoad grew from 250 travelers […]

TGTC Content Team • 4 min read
Julia Lirio’s Playbook for Managing 35 Marketers Globally

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Julia Lirio, Marketing Director at roadsurfer. roadsurfer is transforming the camping and van life experience across 14 countries by positioning camping as a hip, young lifestyle choice rather than a niche hobby for retirees. Operating in the fast-growing outdoor recreation market, roadsurfer […]

Global Admin • 4 min read
From Restaurant Closure to 1,600 Retail Doors in 3 Years

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Khalil Khamis, CEO of Crafty Ramen. When COVID-19 forced restaurant closures, Crafty Ramen pivoted from a small Canadian restaurant chain to a frozen meal kit phenomenon that caught fire online and now sits on 1,600+ retail shelves across Canada. Their journey from […]

Global Admin • 4 min read
How Curated Co-Retail Creates Cross-Brand Synergies

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Tobias Tanner, Founder of Le Magasin, a co-retail platform revolutionizing how lifestyle and design brands enter physical retail markets. Based in Berlin since 2009, Tanner has built a turnkey solution that makes physical retail accessible and affordable for direct-to-consumer brands while creating […]

Global Admin • 4 min read
The Anti-Pandering Playbook: How Shed Avoids Marketing Clichés

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Lance Dobson, Senior Director of Marketing and Analytics at Shed. Formerly known as Shed Rx, the company focuses on enhancing physical, mental, and emotional wellness through medical interventions, including weight loss medications like GLP-1s. Lance shares insights on creating authentic, connective marketing […]

TGTC Content Team • 4 min read
Empathetic Leadership: The Key to Managing a Thriving Hybrid Marketing Team

In this episode of The Remote CMO, Gino Palozzi, Chief Marketing Officer at DailyPay, shares his experiences and strategies for successfully leading a hybrid marketing team. Gino discusses the evolution of marketing, the importance of empathetic leadership, and how to effectively manage remote and in-office talent. Key Topics Discussed: The shift in marketing from an […]

TGTC Content Team • 1 min read
Managing 450+ Across Warehouses & Remote Teams w/ Hive’s Charlotte Theiß

Charlotte Theiß, People Lead at Hive, has built a dual-world people strategy that successfully manages both warehouse operations teams and distributed tech talent across seven European locations. As Hive scaled from 30 to 450+ employees, Charlotte developed specialized people teams and frameworks that acknowledge the fundamentally different needs of fulfillment associates and office workers while […]

Global Admin • 4 min read
Navigating From Growth at All Costs to Efficiency: JumpCloud’s CMO Shares Playbook

JumpCloud’s marketing team structure, including the integration of SDRs into the marketing department Strategies for driving creativity and collaboration in a remote environment Building trust and fostering human connections in virtual teams The importance of Service Level Agreements (SLAs) between marketing and sales Adapting marketing strategies to different business cycles and market conditions The role […]

TGTC Content Team • 1 min read
Multi-Channel Mastery: Mad Rabbit’s DTC to Retail Evolution

In this episode of The Future of Consumer Marketing, Brett Stapper interviews Erin Murray, Chief Brand Officer of Mad Rabbit. Mad Rabbit is an integrated tattoo care brand providing solutions from pre-chair artist supplies to daily care essentials for tattooed consumers. The brand began in 2019 as a dorm room side hustle and has since […]

TGTC Content Team • 4 min read
Building a Strong Culture in a Fully Remote Marketing Team

In this episode of The Remote CMO, Ian Lowe, Chief Marketing Officer at Level Access, shares his experience in leading a remote marketing team for a company dedicated to digital accessibility. Ian discusses the challenges and strategies involved in managing a fully remote team while driving the mission of making technology accessible to all. Key […]

TGTC Content Team • 1 min read
From Product to Psychology: How Second Nature Reframed Weight Loss

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Chris Edson, CEO and Co-Founder of Second Nature, a digital behavioral change program for sustainable weight loss. Founded a decade ago, Second Nature has evolved from an NHS healthcare service to a consumer brand that’s raised over $40 million in funding. The […]

TGTC Content Team • 4 min read
1.2M Bikes Sold: Brompton’s Superfan Community Strategy

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Chris Willingham, Global Marketing Director at Brompton Bicycle. Brompton is a 50-year-old British folding bicycle company that has evolved from a functional transportation solution into a global lifestyle brand and status symbol. With 1.2 million bikes sold across 47 markets, Brompton demonstrates […]

Global Admin • 4 min read
From Corporate Brands to Franchisees: ResQ’s Targeting Strategy

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Kareem Azees, Head of Marketing at ResQ, the facilities management platform streamlining repair and maintenance operations for restaurants. ResQ revolutionizes restaurant equipment management through QR code asset tracking and a network of trade vendors, helping operators make data-driven decisions about their equipment […]

Global Admin • 4 min read
From Music App to E-commerce: Scaling Attention-Based Marketing

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Gilbert Corrales, CEO and Co-Founder of Leaf. Leaf has evolved from a music marketing platform that became the number one music app in Latin America to a performance marketing agency specializing in direct-to-consumer retail brands. Starting with the challenge of helping musicians […]

Global Admin • 4 min read
How Lick Built a £15M Paint Brand Through Supply Chain Innovation

In this episode of The Future of Consumer Marketing, Lucas London, Co-Founder of Lick Home, reveals how he identified a fundamental gap in the paint industry: while competitors were focused on manufacturing efficiencies, no one was solving the core customer problem of colour selection confidence. Launching precisely on the day COVID lockdowns were announced, Lick […]

TGTC Content Team • 5 min read
From Hype to Data: Marketing Crypto to Non-Crypto Audiences

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Brett Li, VP of Marketing at Flipside. Flipside is an AI blockchain intelligence platform that transforms raw blockchain data into actionable insights across 35+ blockchains including Bitcoin, Ethereum, and Solana. As a “web 2.5 marketer,” Brett brings traditional marketing expertise to the […]

Global Admin • 4 min read
Scaling Global Teams: Inside Deel’s Marketing Strategy with Leslie Lee

  In this episode of The Remote CMO, Leslie Lee, VP of Marketing at Deel, shares her experience in leading a remote marketing team for a global HR and payroll platform. Leslie discusses Deel’s journey as a remote-first company, the challenges of managing a globally distributed team, and the strategies they’ve used to scale while […]

TGTC Content Team • 2 min read
5 Revenue Channels: How agood company Restructured Marketing

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Henrik Jonsson, CEO of agood company. Henrik shares the brutal reality of marketing sustainable products in a mass market that claims to care about sustainability but refuses to pay premium prices for it. Through painful lessons learned over five years, agood company […]

Global Admin • 4 min read
Scaling Zumper to 78M Annual Visitors w/ Anthemos Georgiades

In this episode of The Future of Consumer Marketing, Brett speaks with Anthemos Georgiades, CEO and founder of Zumper, a rental platform that has raised over $180 million and transformed the way people find apartments. With roots in London and now fully American, Georgiades shares the gritty journey of building a marketplace startup in the […]

TGTC Content Team • 3 min read
How Circle Health Turned Practitioner Content into 1M+ Reach

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Peter Malmqvist, Co-Founder of Circle Health. After scaling Frontier Car Group to a €150M+ exit with 4,000 employees across 10 markets in 2019, Peter made an unconventional pivot to healthcare following his own frustrating experiences with traditional medicine. Despite being told his […]

TGTC Content Team • 4 min read
Platform Risk: When Facebook Killed 4ocean’s Growth Overnight

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Alex Schulze, CEO and Co-Founder of 4ocean. Born from a surf trip to Bali where Alex witnessed devastating plastic pollution, 4ocean has evolved from a simple bracelet company into a vertically integrated ocean cleanup operation that has removed over 41 million pounds […]

TGTC Content Team • 4 min read
From 2 Cabins to 80: Scaling a Hospitality Brand Without Sacrificing Quality

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Julian Trautwein, CEO and Co-Founder of Raus, a venture-backed outdoor hospitality brand that’s raised over €11 million. Raus is redefining the hospitality experience by bringing stressed city dwellers into nature through their tech-enabled, off-grid cabins. As a former early Airbnb employee in […]

TGTC Content Team • 5 min read
How Endy Flipped Sleep Marketing to Focus on Mornings

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Julia Cooper, Vice President of Brand and Marketing at Endy. Endy revolutionized Canada’s mattress industry by being the first to deliver premium mattresses in a box, disrupting traditional brick-and-mortar retail with 2-day delivery across Canada. Julia shares how Endy transformed from a […]

Global Admin • 5 min read