In this episode, Pabi shares how she turned a single referral into a fully booked business. We talk about building trust in sensitive industries, the agency systems that protect both client and creator, and why rest isn’t a reward—it’s a requirement. Whether you’re growing a service business, managing medical clients, or just tired of chaos-as-a-process, this one’s for you.
Topics Discussed:
- Building a business in the middle of personal loss
- Why tone of voice matters more than you think
- Navigating compliance in medical marketing
- What most agencies miss about onboarding and client setup
- Creating structure in a business built on relationships
- Teaching your team to “fail forward”
- Why scaling starts with protecting your energy
Takeaways:
- Strong onboarding protects your clients and your team
- Sounding like your client builds trust—study their language
- Rest isn’t optional if you want sustainable growth
- Regulated industries require deeper marketing discipline
- Letting go is hard—but essential to scale
- Reputation is everything: own your logins, assets, and contracts
