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Zara Ally Said: Why Networks Built Her Career

Zara Ally Said: Why Networks Built Her Career

TGTC Content Team 1 min read

In this episode of South Africa Tech Marketers, Zara Ally Said, Director of Operations at FCB Africa, shares her fascinating journey from teenage TV presenter to advertising industry leader. Starting with no experience but plenty of determination, Zara reveals how creativity, calm leadership, and strategic networking shaped her success in South Africa’s competitive advertising landscape.

Topics Discussed:

  • Transitioning from entertainment to advertising without prior experience
  • Building project management skills and leading creative teams
  • Balancing high-pressure career demands with family life
  • Navigating hybrid work arrangements effectively
  • The importance of networking in career advancement
  • Managing multiple stakeholders in advertising operations
  • Implementing creative solutions for workflow optimization

Key Takeaways:

  • Embrace opportunities even when you lack experience – being willing to learn and adapt is more valuable than prior knowledge
  • Staying calm under pressure is a crucial leadership skill, especially in high-stress creative industries
  • Build your professional network before you need it – 80% of career opportunities come through connections
  • Work-life integration requires both strong support systems and strategic scheduling
  • Continuous learning and adaptability are essential for growth in creative industries
  • Leverage tools like Family Wall to better manage work-life balance
  • Don’t underestimate the power of LinkedIn for professional networking and career growth

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In this episode of The Future of Marketing, host Roman Kirsch interviews Charles Wells, CEO and Founder of HelloSelf, a mental health platform that has raised over $30 million in funding. Charles shares his journey from healthcare marketing to revolutionizing the mental health space through personalized psychology and a trust-based marketing approach. After experiencing a […]

TGTC Content Team • 4 min read
How Endy Flipped Sleep Marketing to Focus on Mornings

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Julia Cooper, Vice President of Brand and Marketing at Endy. Endy revolutionized Canada’s mattress industry by being the first to deliver premium mattresses in a box, disrupting traditional brick-and-mortar retail with 2-day delivery across Canada. Julia shares how Endy transformed from a […]

Global Admin • 5 min read
“We Want Fans, Not Customers”: WeRoad’s Tribal Marketing Success

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Fabio Bin, CMO of WeRoad, one of Italy’s fastest-growing travel startups. WeRoad organizes group trips for millennials who don’t know each other, creating a unique solution to modern social isolation while revolutionizing travel experiences. Fabio shares how WeRoad grew from 250 travelers […]

TGTC Content Team • 4 min read
From Restaurant Closure to 1,600 Retail Doors in 3 Years

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Khalil Khamis, CEO of Crafty Ramen. When COVID-19 forced restaurant closures, Crafty Ramen pivoted from a small Canadian restaurant chain to a frozen meal kit phenomenon that caught fire online and now sits on 1,600+ retail shelves across Canada. Their journey from […]

Global Admin • 4 min read
Investor vs Founder Instinct: When to Ignore Board Advice

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Matthew Kelly, Founder of Spacegoods, a functional beverage brand that has raised over £6 million and become the UK’s leading mushroom coffee company. After experiencing a dramatic business failure, Matthew rebuilt from his lowest point to create a premium wellness brand that […]

Global Admin • 4 min read
Can You Really Measure All Marketing? Jacqueline Parisi [Elektra Health]

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Jacqueline Parisi, Head of Marketing at Elektra Health. Elektra Health is revolutionizing women’s healthcare by providing comprehensive menopause care through telemedicine, combining clinical treatment with wraparound support services like menopause doulas, education, and community. Operating primarily in New York and Connecticut, they’re […]

TGTC Content Team • 5 min read
The Mission-Driven Performance Trap Most CPOs Fall Into w/ Valerie Mann – Elder

In this episode of Heart of the Brand, host Roman Kirsch interviews Valerie Mann, Chief People Officer at Elder. Elder is disrupting elderly care by connecting families with carers through their marketplace platform, and Valerie has developed a unique approach to building mission-driven culture without sacrificing performance. As Elder scaled their team while maintaining their […]

Global Admin • 5 min read
How Ida Tin Built Clue into a $60M Femtech Pioneer

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Ida Tin, founder of Clue, who pioneered the femtech vertical and has raised over $60 million in funding. Ida shares her journey of creating a scientifically-grounded, globally relevant product in a category that was initially dismissed as “niche” despite serving half the […]

TGTC Content Team • 4 min read
Building Communities That Sell: GUURU’s Curation Method

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Tonio Meier, CEO and Co-Founder of GUURU. GUURU is transforming the online shopping experience by connecting shoppers with passionate brand fans in real-time conversations. Operating across 22 language regions, the platform creates authentic peer-to-peer advice exchanges that help brands build community while […]

Global Admin • 4 min read
How Human-Sounding Emails Beat Branded Ones by 40%

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Ferran Belmonte, VP of Growth Marketing at June. June is revolutionizing the rental market in major US metros by creating a flexible, technology-driven platform that serves students and young professionals seeking mid-to-long-term housing solutions. Through innovative approaches to automation, data-driven testing, and […]

Global Admin • 4 min read
Brett Wigdortz: Turning Child Minders into Successful Entrepreneurs

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Brett Wigdortz, CEO and Founder of Tiney, a company transforming early childhood education in the UK. After 15 years leading Teach First, which became the largest graduate recruiter in the UK, Brett recognized the critical importance of early years education and founded […]

TGTC Content Team • 4 min read
1,000 Walmart Stores: The Retail Launch Strategy That Worked

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Terri Rockovich, Co-founder and CEO of Jinx. After scaling Casper’s marketing budget from $30k to $7M monthly as their first marketing hire, Terri applied those hard-won lessons to building Jinx—a premium dog food brand positioned for mass market accessibility. Jinx has successfully […]

TGTC Content Team • 5 min read
From South African Journalist to Global SEO Writer: Shea Karssing’s Journey

In this episode of South African Tech Marketers, Shea Karssing, Award-Winning Freelance SEO Writer, breaks down exactly how she built a high-value, global freelance business—and how you can do it too. Shea started her career as a marketing manager in South Africa, working full-time while taking on small freelance projects on the side. But everything […]

TGTC Content Team • 3 min read
Scaling a 50-Person Marketing Team — Patrick Buchanan [Lulus]

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Patrick Buchanan, Senior Vice President of Marketing at Lulus. Patrick shares how he’s building a brand focused on empowering women through authentic storytelling and community-driven marketing. From his early days in product placement working with celebrities like Zac Efron and Kobe Bryant, […]

TGTC Content Team • 4 min read
How Levels Built a 600K Email List with 80% Open Rates

In this episode of The Future of Consumer Marketing, Ben Grynol, Head of Growth at Levels, shares how they’re pioneering the consumer metabolic health movement by transforming medical devices into consumer wellness products. Through their innovative approach to content marketing and community building, they’ve built a highly engaged audience of nearly 600,000 newsletter subscribers with […]

TGTC Content Team • 3 min read
How Curated Co-Retail Creates Cross-Brand Synergies

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Tobias Tanner, Founder of Le Magasin, a co-retail platform revolutionizing how lifestyle and design brands enter physical retail markets. Based in Berlin since 2009, Tanner has built a turnkey solution that makes physical retail accessible and affordable for direct-to-consumer brands while creating […]

Global Admin • 4 min read
Multi-Channel Mastery: Mad Rabbit’s DTC to Retail Evolution

In this episode of The Future of Consumer Marketing, Brett Stapper interviews Erin Murray, Chief Brand Officer of Mad Rabbit. Mad Rabbit is an integrated tattoo care brand providing solutions from pre-chair artist supplies to daily care essentials for tattooed consumers. The brand began in 2019 as a dorm room side hustle and has since […]

TGTC Content Team • 4 min read
From Brazil to India: Managing a Global Remote Marketing Team at Zyte

In this episode of The Remote CMO, Marie Moynihan, Chief Marketing Officer of Zyte, shares her experiences in leading a fully remote marketing team for a web data extraction company. Marie discusses Zyte’s approach to remote work, strategies for fostering collaboration, and how they maintain team cohesion across global time zones. Key Topics Discussed: Zyte’s […]

TGTC Content Team • 1 min read
The Modern Uniform: How Jaanuu Turned Medical Scrubs Fashionable

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Sara Abitbol, VP of Marketing at Jaanuu, a premium scrub brand revolutionizing medical apparel. Sara shares how Jaanuu is transforming the traditionally uninspired medical uniform market through product innovation and fashion-forward design. Founded by a female physician tired of standard vending machine […]

TGTC Content Team • 4 min read
Building a High-Performance Remote Marketing Team: Lessons from Bluecore

In this episode of The Remote CMO, Jason Grunberg, Chief Marketing Officer of Bluecore, shares his experiences in leading a remote marketing team at a company specializing in retail marketing automation. Jason discusses how Bluecore has adapted its strategies to drive e-commerce success, the importance of personalization in marketing, and the challenges and opportunities presented […]

TGTC Content Team • 1 min read
Managing 450+ Across Warehouses & Remote Teams w/ Hive’s Charlotte Theiß

Charlotte Theiß, People Lead at Hive, has built a dual-world people strategy that successfully manages both warehouse operations teams and distributed tech talent across seven European locations. As Hive scaled from 30 to 450+ employees, Charlotte developed specialized people teams and frameworks that acknowledge the fundamentally different needs of fulfillment associates and office workers while […]

Global Admin • 4 min read
Why Model Performance Beats Features: Collov AI’s Growth Playbook

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Xiao Zhang, Co-founder and CEO of Collov AI, a spatial AI platform revolutionizing the real estate and home renovation industry. Zhang’s company transforms the traditional staging process from a several-thousand-dollar, multi-day operation into a seconds-long, sub-$1 automated experience. Starting as a Stanford […]

Global Admin • 4 min read
Building for Fanatics: Hodinkee’s 2.5M Monthly Visitor Strategy

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Adam Schoenberg, Chief Marketing and Operations Officer at Hodinkee, the premier editorial destination for watch enthusiasts worldwide. With over 2.5 million monthly unique visitors, Hodinkee has established itself as the “New York Times for wristwatches.” Adam shares how the company evolved from […]

TGTC Content Team • 5 min read
Building a Remote Marketing Team from Scratch: Lessons from Self Financial’s CMO

In this episode of The Remote CMO, Brett Billick, Chief Marketing Officer of Self Financial, shares his journey from investment banking to marketing and his experience building a remote marketing team from the ground up. Brett discusses Self Financial’s mission to help people with low or no credit build their credit scores, and how he’s […]

TGTC Content Team • 1 min read
Why User-Generated Content Crushes Polished Ads

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Hannah Keyser, Vice President of Marketing at Scenthound. Scenthound is disrupting the pet care industry by creating a membership-based model focused on routine hygiene and wellness care for dogs – addressing a gap between traditional grooming (focused on aesthetics) and basic health […]

Global Admin • 4 min read
FINN’s Strategy for 50% Organic Traffic in a New Category

In this episode of The Future of Consumer Marketing, Jan Hansen shares how FINN is transforming car ownership through their subscription model. With over 22,000 customers and a team of 300 people, FINN has pioneered a fully digital car subscription service that includes everything from insurance to maintenance. Through their focus on trust-building and customer […]

TGTC Content Team • 2 min read
How SURI Cracked High-Consideration Consumer Marketing

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Mark Rushmore, Co-Founder of SURI (Sustainable Rituals). SURI is disrupting the $6 billion electric toothbrush market dominated by legacy players with 80% market share. Starting from a simple observation about plastic waste at P&G, Mark and his co-founder built a premium electric […]

Global Admin • 4 min read
How 700K Users Found HyperJar Through Word-of-Mouth, Not Ads

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Mat Megens, Founder of HyperJar. HyperJar is transforming how consumers manage their spending through behavioral psychology and gamified saving mechanics. Starting from a supply chain financing concept, the company evolved into a consumer spending app that helps people avoid debt and spend […]

Global Admin • 4 min read
Why Ad Campaign “Wear-Out” Is Killing Your Brand Growth

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Andrew Thomas, VP of Marketing at Archer Meat Snacks. Andrew shares how Archer Meat Snacks, the fifth largest meat snack brand in the nation, is disrupting the category dominated by legacy players like Jack Link’s and Slim Jim. Through bold rebranding, strategic […]

TGTC Content Team • 7 min read
How Spot & Tango Achieved Profitability While Many D2C Brands Struggle

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Russell Breuer, Founder and CEO of Spot & Tango. What started as homemade dog food recipes in a New York City studio apartment has evolved into a thriving direct-to-consumer pet wellness brand with a $25 million manufacturing facility. Russell shares how the […]

TGTC Content Team • 4 min read
Steven Sashen’s Guerrilla Marketing Campaign: 50K Bookmarks in Bookstores

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Steven Sashen, founder and Chief Barefoot Officer of Xero Shoes. Steven built a multi-million dollar footwear company from a simple DIY sandal kit after discovering barefoot running transformed his athletic performance. Starting with basic SEO tactics in 2009, Xero Shoes has grown […]

TGTC Content Team • 4 min read
From Finland to Silicon Valley: Kristian Ranta’s Consumer Health Tech Marketing Playbook

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Kristian Ranta, CEO and Co-Founder of Meru Health. After losing his brother to suicide, Kristian leveraged his background in healthcare technology to build a virtual mental health clinic that takes a functional medicine approach rather than relying solely on traditional psychiatry. Meru […]

TGTC Content Team • 4 min read
How Circle Health Turned Practitioner Content into 1M+ Reach

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Peter Malmqvist, Co-Founder of Circle Health. After scaling Frontier Car Group to a €150M+ exit with 4,000 employees across 10 markets in 2019, Peter made an unconventional pivot to healthcare following his own frustrating experiences with traditional medicine. Despite being told his […]

TGTC Content Team • 4 min read
Why 95% of Retail Inventory Is Invisible to Consumers

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Nick Brackenbury, Co-founder and CEO of NearSt. NearSt is revolutionizing the retail landscape by connecting the world’s local inventory to the web, bridging the critical gap between online discovery and offline purchasing. With over a billion stock updates flowing through their platform […]

Global Admin • 5 min read
How Nick’s Built Brand vs Performance Marketing Balance

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Stefan Lagerqvist, Group CEO of Nick’s, a Swedish food tech company revolutionizing the healthy snacking space. Nick’s has carved out a unique position by focusing on eliminating the gap between indulgent and healthy, creating products that taste great without the traditional health […]

TGTC Content Team • 5 min read
The Compensation Mistake That Destroys Startup Culture

In this episode of Heart of the Brand, host Diana Alexandrovna interviews Anjuli Mauer, CEO & Founder at People Pace. Anjuli reveals how scaling companies unknowingly destroy their culture through inconsistent compensation decisions and misaligned performance systems – and how to fix it before it’s too late. After building HR departments at multiple Berlin startups […]

Global Admin • 6 min read
GoPro’s 15-Year Marketing Chief: Stories from Day Zero [ICON Series]

In this episode of The Future of Consumer Marketing’s ICON SERIES, Rick Loughery, VP of Global Marketing and Communications at GoPro, shares how they built one of the world’s most iconic consumer tech brands. As one of GoPro’s earliest employees, Rick reveals how they transformed a simple wrist-mounted camera for surfers into a global brand […]

TGTC Content Team • 3 min read
AI Content Creation: How Spread Group Cut Costs While Scaling

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Nora Staudt, who leads marketing for Spread Group, a €200+ million revenue print-on-demand pioneer based in Leipzig. After joining Spread Group two years ago, Nora has been driving a significant marketing transformation, shifting the company from an almost exclusive focus on Google […]

TGTC Content Team • 4 min read
Scaling a Customer-Centric Remote Marketing Team: Insights from Help Scout’s VP of Marketing

In this episode of The Remote CMO, Kristen Bryant Smith, VP of Marketing at Help Scout, shares her experiences in leading a remote marketing team for a customer support software company. Kristen discusses Help Scout’s customer-centric approach, the importance of maintaining a strong culture in remote teams, and how her team fosters innovation while delivering […]

TGTC Content Team • 1 min read
How LAP Coffee Built a Community So Strong, Kanye West Had to Visit

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Ralph Hage, Founder of LAP Coffee (Life Among People). LAP Coffee is revolutionizing the European coffee market by creating a lifestyle brand that merges micro-retail efficiency with community-driven marketing. In Berlin, where McCafe dominates with 70% market share, LAP Coffee is carving […]

TGTC Content Team • 3 min read
From 0 to 2M Users: Fable’s Creator-First Growth Story

In this episode of The Future of Consumer Marketing, Cory Maran shares how Fable evolved from a book club platform to a comprehensive social reading app with 2 million users and 70,000 book clubs. By focusing on measurement, activation metrics, and creator partnerships, Fable has built a sustainable growth engine that cuts through the noise […]

TGTC Content Team • 3 min read
How Deeannah Seymour is Making a Taboo Topic Mainstream

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Deeannah Seymour, CEO and Co-Founder of pH-D Feminine Health. After 20 years in pharma, Seymour launched pH-D in 2014 to commercialize boric acid vaginal suppositories – a product that existed only through compounding pharmacies despite being frequently recommended by OB-GYNs. Within six […]

Global Admin • 5 min read
Inside the Mission Behind the Kenetik Brand (With Peter Bayne)

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Peter Bayne, co-founder and COO of Kenetik. Kenetik is revolutionizing the functional beverage space with a ketone-based drink that delivers sustained energy and cognitive enhancement without caffeine or sugar. After building a restaurant empire that the pandemic forced him to pivot from, […]

TGTC Content Team • 4 min read
The Power of Process: Scaling a Niche Agency Without Burnout

In this episode, Pabi shares how she turned a single referral into a fully booked business. We talk about building trust in sensitive industries, the agency systems that protect both client and creator, and why rest isn’t a reward—it’s a requirement. Whether you’re growing a service business, managing medical clients, or just tired of chaos-as-a-process, […]

TGTC Content Team • 1 min read