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If your business depends on web traffic, you need to know this: Majority of online traffic comes from mobile devices and mobile apps. That. Is. Huge. 2014 was the first time in all of internet history for this statement to be true. If that isn’t enough to upgrade your site to mobile, below are a few statistics to consider.
According to ExactTarget’s 2014 Mobile Behavior Report shared on Hubspot:
• The majority of consumers are of the opinion mobile-optimized sites run faster than non-mobile-optimized sites.
• 54% of consumers believe it is easier to find information on mobile-optimized sites.
• 37% of consumers are more likely to purchase on a mobile-optimized site.
• 27% of consumers will leave a site if it isn’t a mobile-optimized site.
If you’re still not convinced, below are a few other reasons to consider having a mobile-friendly site.
It’s what people want.
Consumers are accessing websites from their mobile devices and tablets more than they are through their laptops and desktops. If your site isn’t mobile-friendly it won’t display properly on consumers’ smartphones, which will drive away potential customers from your business. Phones have smaller screens and will often alter images and text from regular sites so make sure to have a responsive website. This means your website will resize itself for best viewing depending on the device—phone, tablet, laptop—that is trying to access your site. Be sure to also have touchscreen navigation for mobile and tablet devices.
You can (and probably will) lose business.
If the above stats aren’t proof enough, let’s look at this from a different angle. Consider your competitors. If their sites are mobilized and offer easy navigation, purchasing options and images/text that display nicely on the mobile platform, why would consumers look at your outdated site when they can surf an updated one? You want to make a consumer’s experience on your website user-friendly on a variety of devices, especially mobile. Good user experiences equals potential customers.
Google isn’t going to deal with your mobile-unfriendly website.
Google’s goal is to increase all web traffic, including mobile, and it recognizes that people don’t just surf the internet on their computers anymore. If your site isn’t mobile-friendly it can lead to unhappy user experiences, and Google doesn’t want to be a part of that. As a consequence, Google will be less inclined to display your website as a legitimate search result on mobile devices, which can be bad for your business since Google is the largest search engine in the world and more consumers are searching on mobile than ever before.
Jump on the mobile bandwagon to give your customers what they want and increase your business! If you need help mobilizing your site, contact us and we will be happy to assist you.