Normandy Remodeling

Making Chicagoland Homeowners’ Dreams Reality

WHAT WE DID

Normandy needed a modern, functional, and elegant website to match not only the scale of their operations and experience, but also their strong reputation as the best home remodeler in the Chicagoland area. Fortress delivered a website of over 1600 pages that works FOR the client through user-friendliness and high-complexity backend functions.

THE CHALLENGE

Create a site that maintains Normandy’s high SEO ranking, ensuring that aesthetics and user-friendliness can coexist naturally on a large scale.

THE SOLUTION

With beautiful design and no functionalities unexplored, Fortress delivered a website that is built to last and built to thrive alongside Normandy for years to come.

FRONT END

If one word could describe this website – one of the largest and most complex we’ve ever built – it would be ‘thorough.’ Each designer’s profile page, each blog, each FAQ, each case study, and each review are ALL easily accessible and truly provide value for the user looking at them.

ADDITIONAL DETAILS & FUNCTIONS

Fortress succeeded in our goal of maintaining Normandy’s high SEO ranking, creating client satisfaction on a major objective of the project, increasing their total clicks from 3.09K → 5.81K

Custom expanding and collapsing FAQ menu

Ability for the backend user to search for projects based on designer, location, type, etc.

Complex tagging structure that connects several different pieces of information. For example, a designer can be tagged with projects, locations, awards, blogs. These are then all filtered to show in the correct places across the site.

User experience was designed and developed with several things in mind: Ease of navigation, mobile friendly, site speed, multiple places to reach out and get in contact with.

Action Injury Law Group

Action Injury Law Group is a renowned civil rights law firm based in Chicago. Their goal?
To end police brutality nationwide. We created a distinct, unmistakable brand for Action Injury, and transformed their website into a strong, high-functioning display of their important work.

BCPC

Creating an online platform for breast cancer patients and survivors to share support and find community,

Beyond Academics

Creating a brand for the Higher Education thought leaders who are transforming campuses to fit the needs of students better than ever before.

Kam Buckner for Mayor

Fortress is not a political agency. But since we love Chicago, we could not pass up this opportunity to make a difference in the city we call home. In recent months, we have been hard at work orchestrating the launch of Kam Buckner’s campaign for Mayor of Chicago – from branding, to video production, to web design, we created the campaign’s digital footprint.